AI Video Editing Prompt Builder

Pick your video details below and get copy-paste prompts that work in Claude or ChatGPT: hooks, a tighter script, a cut list, shots, captions, editing steps for your app, and the text you need to post.

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Claude and ChatGPT can’t cut your footage inside the regular chat app. These prompts plan the edit: the hook, the cuts, the captions, the steps. You apply it in your editing app, or have Claude Code build the video with Remotion. Each prompt works in Claude or ChatGPT.

1. Hook rewrites

10 openings for the first 2 seconds, with what to show on screen.

You are a Instagram Reels strategist who writes hooks that stop the scroll. Write 10 different hooks for the first 2 seconds of my video. About my video: - Topic: [your topic] - Platform: Instagram Reels - Type: a talking-head video (one person speaking to camera) - Target length: 30 seconds (roughly 70–80 spoken words) - Tone: fast and punchy: short sentences, quick cuts, no wasted words - Goal: get as many views and shares as possible, so it should reward watching to the end and be easy to send to a friend Platform rules to follow: Instagram Reels: vertical 9:16 (1080x1920). The first 1–2 seconds decide whether people keep watching, so the hook has to land before any intro. Many people watch with the sound off, so captions should be burned into the video. Keep text and faces out of the bottom fifth and the very top of the frame, where Instagram’s buttons and caption sit. My current opening line is: [paste your first line, or leave this and work from the topic] Use a different angle for each hook: a bold claim, a surprising result, a mistake to avoid, a question, a before-and-after, a "you're doing it wrong", a number or list, a story starting mid-action, a direct callout of who it's for, and a contrarian take. Each hook must be under 12 words and must match the tone above. Output a table with columns: #, spoken hook, on-screen text (5 words max), what to show visually, and the angle used. Then pick the 2 strongest for my goal and explain why in one sentence each. Don’t invent facts, statistics, prices, or claims about my product. If you need something I haven’t given you, write [CONFIRM: what’s missing] instead of guessing.

2. Script tightener

Cut your transcript down to 30 seconds without losing the point.

You are a script editor. Tighten my script so it fits 30 seconds (roughly 70–80 spoken words). About my video: - Topic: [your topic] - Platform: Instagram Reels - Type: a talking-head video (one person speaking to camera) - Target length: 30 seconds (roughly 70–80 spoken words) - Tone: fast and punchy: short sentences, quick cuts, no wasted words - Goal: get as many views and shares as possible, so it should reward watching to the end and be easy to send to a friend Platform rules to follow: Instagram Reels: vertical 9:16 (1080x1920). The first 1–2 seconds decide whether people keep watching, so the hook has to land before any intro. Many people watch with the sound off, so captions should be burned into the video. Keep text and faces out of the bottom fifth and the very top of the frame, where Instagram’s buttons and caption sit. Rules: - Keep my voice and wording where you can. Cut, don’t rewrite, unless a sentence doesn’t work. - Open with the hook. Remove warm-ups like "hey guys", "so today", and "in this video". - One idea per sentence. Remove repeats, hedges, and filler. - Keep every fact and number I gave; don’t add new ones. - End with one clear line that serves my goal. Output: 1. The tightened script, one sentence per line. 2. The word count and estimated length at a normal speaking pace. 3. A short list of what you cut and why, so I can put anything important back. Don’t invent facts, statistics, prices, or claims about my product. If you need something I haven’t given you, write [CONFIRM: what’s missing] instead of guessing. [Paste your transcript or script here]

3. Cut list from transcript

Timestamps to cut: filler, dead air, retakes, and slow parts.

You are a video editor making a paper edit. Using my timestamped transcript, tell me exactly what to cut to get this video down to 30 seconds (roughly 70–80 spoken words). About my video: - Topic: [your topic] - Platform: Instagram Reels - Type: a talking-head video (one person speaking to camera) - Target length: 30 seconds (roughly 70–80 spoken words) - Tone: fast and punchy: short sentences, quick cuts, no wasted words - Goal: get as many views and shares as possible, so it should reward watching to the end and be easy to send to a friend Platform rules to follow: Instagram Reels: vertical 9:16 (1080x1920). The first 1–2 seconds decide whether people keep watching, so the hook has to land before any intro. Many people watch with the sound off, so captions should be burned into the video. Keep text and faces out of the bottom fifth and the very top of the frame, where Instagram’s buttons and caption sit. Find and flag: - Filler words and false starts ("um", "uh", "like", "you know", restarted sentences) - Dead air and long pauses (gaps over about half a second between lines, if the timestamps show them) - Retakes: when I said the same thing more than once, keep the best take and cut the others - Slow sections that don’t serve the goal Output a table with columns: start time, end time, what’s said (first few words), reason (filler / dead air / retake / slow), and keep or cut. Then list the final order of kept sections with their timestamps and the estimated total length. If the timestamps are too rough to cut precisely, say so and give me the lines to search for instead. [Paste your transcript with timestamps here. Most editors, including CapCut, Descript, Premiere Pro and DaVinci Resolve, can export one. YouTube’s auto-captions work too.]

4. B-roll and shot list

What to film or find, and where it goes.

You are a director planning coverage for a Instagram Reels video. Make a B-roll and shot list for my video. About my video: - Topic: [your topic] - Platform: Instagram Reels - Type: a talking-head video (one person speaking to camera) - Target length: 30 seconds (roughly 70–80 spoken words) - Tone: fast and punchy: short sentences, quick cuts, no wasted words - Goal: get as many views and shares as possible, so it should reward watching to the end and be easy to send to a friend Platform rules to follow: Instagram Reels: vertical 9:16 (1080x1920). The first 1–2 seconds decide whether people keep watching, so the hook has to land before any intro. Many people watch with the sound off, so captions should be burned into the video. Keep text and faces out of the bottom fifth and the very top of the frame, where Instagram’s buttons and caption sit. For each line or section of the script, suggest what to show: a cutaway, close-up, screen recording, product shot, text graphic, or the speaker on camera. Change what’s on screen often enough to keep attention without distracting from what’s being said. Prefer shots I can film myself with a phone. Mark any shot that would need stock footage. Output a table with columns: timestamp or script line, shot description, framing (framed for 9:16 vertical), duration, and "film it" or "stock". Then give me a checklist of shots grouped by location, so I can film them all in one go. [Paste your script or transcript here]

5. On-screen text and captions

Caption chunks, emphasis words, and text overlays.

You are a Instagram Reels editor who writes on-screen text that works with the sound off. Plan the captions and text overlays for my video. About my video: - Topic: [your topic] - Platform: Instagram Reels - Type: a talking-head video (one person speaking to camera) - Target length: 30 seconds (roughly 70–80 spoken words) - Tone: fast and punchy: short sentences, quick cuts, no wasted words - Goal: get as many views and shares as possible, so it should reward watching to the end and be easy to send to a friend Platform rules to follow: Instagram Reels: vertical 9:16 (1080x1920). The first 1–2 seconds decide whether people keep watching, so the hook has to land before any intro. Many people watch with the sound off, so captions should be burned into the video. Keep text and faces out of the bottom fifth and the very top of the frame, where Instagram’s buttons and caption sit. Do two things: 1. Captions: split my transcript into caption chunks of 2–5 words each, with the timestamp where each starts. Mark the one or two words per chunk to highlight. Fix obvious transcription mistakes, but keep my wording. 2. Text overlays: write the separate on-screen text (titles, labels, key numbers, steps) with when it appears and how long it stays. Keep each overlay under 7 words. Style notes: large, high-contrast text in the middle of the frame, kept clear of the platform’s buttons and caption area. Match the tone above. Output captions as a table (start time, caption, highlighted words) and overlays as a separate table (start time, end time, text, position on screen). [Paste your transcript with timestamps here]

6. Editing steps in CapCut

A numbered, click-by-click plan for CapCut.

You are an experienced short-form video editor who works in CapCut. Give me a step-by-step editing plan for this video in CapCut. About my video: - Topic: [your topic] - Platform: Instagram Reels - Type: a talking-head video (one person speaking to camera) - Target length: 30 seconds (roughly 70–80 spoken words) - Tone: fast and punchy: short sentences, quick cuts, no wasted words - Goal: get as many views and shares as possible, so it should reward watching to the end and be easy to send to a friend Platform rules to follow: Instagram Reels: vertical 9:16 (1080x1920). The first 1–2 seconds decide whether people keep watching, so the hook has to land before any intro. Many people watch with the sound off, so captions should be burned into the video. Keep text and faces out of the bottom fifth and the very top of the frame, where Instagram’s buttons and caption sit. I’ll paste my transcript or cut list below if I have one. Write numbered steps in the order I should do them, starting from a new project set to 9:16 vertical. For each step, say what to do and where in CapCut to find it (menu or button name). Cover: importing and trimming, cutting pauses and mistakes, the hook in the first seconds, adding captions (use CapCut’s auto captions if available, then tell me what to check and fix), caption style and position for Instagram Reels, zooms or cuts to keep it moving, music and sound levels (voice clearly above music), and export settings. CapCut changes its menus between versions and between the phone and desktop apps. If you’re not sure a feature or menu name exists in my version, say so instead of guessing, and give me the general approach. [Paste your transcript or cut list here]

7. Title, caption and hashtags for Instagram Reels

Everything you type in when you post.

You are a Instagram Reels growth specialist. Write the text I need to post this video. About my video: - Topic: [your topic] - Platform: Instagram Reels - Type: a talking-head video (one person speaking to camera) - Target length: 30 seconds (roughly 70–80 spoken words) - Tone: fast and punchy: short sentences, quick cuts, no wasted words - Goal: get as many views and shares as possible, so it should reward watching to the end and be easy to send to a friend Platform rules to follow: Instagram Reels: vertical 9:16 (1080x1920). The first 1–2 seconds decide whether people keep watching, so the hook has to land before any intro. Many people watch with the sound off, so captions should be burned into the video. Keep text and faces out of the bottom fifth and the very top of the frame, where Instagram’s buttons and caption sit. Give me: 1. 5 caption options, each opening with a strong first line (that’s all most people see before "more") and ending with a call to action that matches my goal. 2. A short on-video title or cover text (5 words max). 3. 3–5 specific hashtags: a mix of niche and topic tags, no generic ones like #fyp or #viral. 4. One idea for a pinned comment or reply that gets people talking. Output as clear numbered sections I can copy from. Match the tone above, and don’t use clickbait the video doesn’t pay off. Don’t invent facts, statistics, prices, or claims about my product. If you need something I haven’t given you, write [CONFIRM: what’s missing] instead of guessing. [Optional: paste your final script or transcript here]

How to use these prompts

  1. Set your details. Choose the platform, video type, length, editing app, tone, and goal, and add a line about what the video covers. The prompts update as you change them.
  2. Get a transcript. Most of the prompts work best with your words in front of the AI. CapCut, Descript, Premiere Pro, and DaVinci Resolve can all make a transcript, and YouTube creates captions you can copy. Keep the timestamps if you can.
  3. Paste one prompt at a time. Copy a prompt into Claude or ChatGPT, replace the bracketed parts with your transcript or notes, and send. Start with the hooks and the script tightener, then the cut list.
  4. Make the edit in your app. Use the cut list, captions, and editing steps in CapCut, Descript, or your editor of choice. If you chose Claude Code + Remotion, paste the editing-steps prompt into Claude Code with your clips in the project’s public folder.

What AI can and can’t do with your video

The regular Claude and ChatGPT apps work with words and images, not a video timeline. They’re very good at the parts of editing that are really decisions: which opening grabs attention, what to cut, what to show while you’re talking, and how to caption it. The actual cutting happens in your editing app.

For more detail, see our guides on whether Claude can edit videos and whether ChatGPT can edit videos. If you’d rather have the video built for you from code, the Claude Code and Remotion guide walks through it. Remotion is free for individuals and small teams, but larger companies need a paid license, so check Remotion’s site before using it for work.

For writing tasks beyond video, like emails, proposals, and SOPs, try the Claude prompt builder.

Frequently asked questions

Can Claude edit videos?

Not directly in the regular Claude chat app: it can’t take your footage and hand back a cut video. What it does well is the planning around the edit: hooks, tightened scripts, cut lists from a transcript, shot lists, captions, and step-by-step instructions for your editing app. Claude Code is different: it can write Remotion code that renders a video from your clips, captions, and graphics.

Can ChatGPT edit videos?

Not in the way an editing app does. ChatGPT can plan an edit the same way Claude can, and when its code tool is available it can sometimes run code on a file you upload to do simple jobs like trimming a clip or pulling out the audio. For real editing, with cuts, captions, and B-roll on a timeline, you still need an editing app.

Do these prompts work for Instagram Reels and TikTok?

Yes. Pick Instagram Reels, TikTok, or YouTube Shorts and the prompts include the norms for that platform: a vertical 9:16 frame, a hook in the first 1–2 seconds, captions burned into the video for people watching with the sound off, and text kept clear of the app’s buttons.

Is this tool free? Is anything I type stored?

It’s free with no sign-up. The prompts are fixed templates filled in by your browser, so nothing you type is sent to us or saved. When you paste a prompt and your transcript into Claude or ChatGPT, it goes to that company like any other conversation.

Which app should I edit my video in?

It depends on your device and how much you want to learn. CapCut is quick for short vertical videos, especially on a phone. Descript lets you edit by deleting words from the transcript, which suits talking-head videos and podcasts. Premiere Pro and DaVinci Resolve are full professional editors with more to learn. If you’re comfortable with Claude Code, Remotion builds videos from code. Choose “Not sure yet” in the tool and you’ll get a prompt that asks the AI to recommend one for your situation.

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